I am very pleased to announce that I am now a member of the new The Peoples Supermarket marketing committee. Yesterday was my first day on the job and I sat in on the first marketing plan meeting and met the rest of the team. It was a great evening, with a great mix of people from marketing, research, strategy and design all demonstrating passion and a keen interest in the values and ethos of TPS. As a big fan of the recent Channel 4 documentary it is very exciting to be part of the team and to hopefully help make it a real success!
Big ticket items that we will be working on over the coming months are:
- Marketing Plan
- New Brand Manual
- Website Update
- PR Strategy
- Signage Templates
Although the existing branding (pictured above) has definitely got some good qualities, there are already some really interesting and exciting new ideas about how we are going to move the brand forward and I will be using this blog to update on the latest developments as and when they happen. So stay tuned and watch this space!…