Going Going Gone Red!

A few months ago (I’m a little late on this one, sorry!) branding agency The Partners created this fun and charming project Going Going Gone Red! to raise money for the fantastic Richard House Children’s Hospice. Richard House are a charity that accompany families with children and young people with life-threatening conditions through the child or young person’s journey from life to death, creating positive experiences and invaluable memories for their families in the future.

The project is a simple idea that is an extension of the branding and brand awareness work The Partners have already done for Richard House’s biggest fundraiser GO RED! The concept draws it’s influence from the children’s game Consequences; multiple images (and words) jumbled together to create amusing examples of how people might GO RED! They invited 120 first class illustrators to generate a head, body or legs creating 64,000 possible combinations. This allows you to generate a completely unique print as only one of each combination is sold. It’s a great idea for a great cause, all proceeds go to Richard House and you get a top quality illustation to hang on your wall. Everyone’s a winner.

If they manage to sell them all they will raise 3.8 million pounds, enough to run the hospice for two years. To generate your own visit the Going Going Gone RED! website, it’s great fun!

Here’s a short film of what Richard House is all about which displays the great fun loving spirit of the charity.

The Inside Out Project

I was first introduced to JR’s work back at the beginning of 2010 when his work for the powerful and moving film ‘Women Are Heroes‘ was put under the media spotlight to great critical acclaim. Since then JR has managed to go on and win one of the most prestigious prizes for humanitarian work today, the TED prize. The TED prize is awarded annually to an exceptional individual who receives $100,000 and is granted ‘one wish to change the world’. Previous winners of this award have included Jamie Oliver and Bill Clinton.

JR’s wish comes in the form of the Inside Out Project. ‘I wish for you to stand up for what you care about by participating in a global art project, and together we’ll turn the world…INSIDE OUT’. The Inside Out project is an extension of the concept and philosophy behind JR’s work. He started to work with black and white portraits back in 2005 when riots much like the recent scenes in London hit the streets of Paris. Having worked in the neighbourhoods where the rioting took place, JR saw a lot of people he knew as his friends being demonized and made to look like ‘monsters’ by the media. He was concerned that they were being misrepresented and had no voice of their own. So he went back and took portraits of them expressing themselves and mockingly playing up to the caricatures presented in the media. From this he went on to do work in Israeli and Palestinian cities on either side of the Separation Barrier, worked with women in Rio and Nairobi to highlight the central role woman play in their societies and also pasted work on the walls of major cities around the world including New York, Berlin and London. His work ,as he puts it, is about ‘making invisible people visable’ and now with the Inside Out Project everyone can take part.

The project’s website describes it as “a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world. These digitally uploaded images will be made into posters and sent back to the project’s co-creators for them to exhibit in their own communities. People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually.“

I have included both a short video about the project (if time is an issue) and his full TED Talk. If you have the time his TED talk is more than worth a watch, it is one of the most inspiring talks I have heard this year and some of the stories and pictures are truly breathtaking. If you would like to go one step further, get involved and tell your own story to your community, visit Inside Out Project

The spirit of London

Well what a last seven days it has been if you are a Londoner, or indeed live in England. It’s been a week that has shocked, angered, saddened and forced us all to ask some very difficult questions about where we are with our society today. I myself was in Camden on Monday night when the riots broke out and witnessed first hand the mindless devastation and sense of fear that the rioters created on the streets of London. The news has done a more than adequate job of reporting the riots and you can’t pick up a paper or switch on the TV without hearing stories that further deepen the sense of crisis. So I am not going to dwell on the negative here on Good Design, instead I am going to focus on what I can only describe as the true ‘spirit of London’ that emerged and managed to shine through as a beacon of hope amongst the chaos.

Social networking has been put under a negative spotlight in the media, in relation to the riots, as it was reported the rioters used networks such as Facebook, Twitter and BlackBerry Messenger to organize themselves and stay ahead of the police. This has lead to investigations into powers to enable police to inflitrate and deactivate the accounts of suspects in the future. However, there has been a flip side to this. Whatever your opinion about how and why these riots happened there is no debate that the scenes of the past week have painted a less than favourable image of London to the world and thousands of Londoners have been outraged by the actions of a few tainting the names of many. Using sites such as Facebook and Twitter inspired individuals have used a mixture of social media and iconic design to create grass root campaigns and movements that channel this anger and passion for their city in a positive way and are helping to rebuild and rebrand London into the city we all love and our proud of. I found the speed at which these campaigns were created and the way they have managed to capture the public zietgeist both staggering and inspiring. They have managed to bring a sense of unity and hope out of all the uncertainty and despair and have made me proud to call myself a ‘Londoner’. I think one of my favourite quotes by designer Brian Collins sums it up best in this case “Design is hope made visable”.

Against London Riots

This campaign was set up using Twibbon, a website that allows anyone to create a campaign using social media on an issue they are passionate about. An individual or existing charity simply upload’s an identity/logo to represent their cause and then anyone can add that image to their Facebook or Twitter profile picture as a ‘Twibbon” to show their support.

Keep Aaron Cutting

Set up by interns at ad agecny BBH, this is a genuinely heartwarming demonstration of the power of social media as a force for good. Aaron is 89 years old, has lived in Tottenham for 41 years and spent decades building his business in the community. On the Sunday morning he arrived to find the shop completely trashed. He couldn’t afford the repair bills and it looked like his only option was closure. Amazingly in the space of just a few days this campaign has managed to raise £35,000 for Aaron to rebuild his shop! Phenomenal.

Operation Cup Of Tea

 

 

 

 

 

 

 

 

 

This started as a Facebook page created by Sam Pepper. As a young person himself Sam wanted to show that he was not taking part in the riots and give others an opportunity to show they weren’t either. He posted that at 8:30pm he would have a cup of tea, take a picture of him drinking it and upload it to the facebook group. He invited other people to do the same and see who would join him. By the time it hit 8:30pm he had over 100,000 members. He now has over 350,000 members and turned the Facebook page into a charitable website where people can still upload photo’s, donate and even buy Stay In And Drink Tea branded tea (with all proceeds going to help the rebuilding of the riots)! How about that for social entrepreneurship!

Riot Cleanup

Opperation  #riotcleanup was started by artist Dan Thompson. By 10am Monday, the tag was the top trending topic in the UK, and the second worldwide. Celebrities such as Steven Fry and Simon Pegg helped to retweet it and get the word out. His twitter account now has over 85,000 followers and people showed up in their thousands to clean up their communities. He said he took to Twitter to encourage “proud Londoners” to get out and help “reclaim their streets”.

These are the campaigns I have come across online over the past week. Truly heart warming stuff i think you’ll agree! However if you have come across or do come across anymore yourself, please feel free to add them in the comments section.